Wednesday 11 June 2008

Rock and Roll Hall of Fame and Museum Receives Teacher's Choice Award for Third Straight Year

Museum's approach to teaching Pre-Kindergarten through 12th Grade is
obtaining national acclaim

CLEVELAND, June 11 -- The Rock and Roll Hall of Fame and
Museum's distance learning program On the Road has received the national
Teacher's Choice Award for the Best Content Provider in the Fine Arts
Museums and Organizations category. This program is made possible through
generous support from the John P. Murphy Foundation and National City Bank.

For the third year in a row, the Rock Hall has received a Teacher's
Choice Award for its distance learning program which is quickly becoming
the most well-known of its kind in the nation. The award is sponsored by
Polycom, an interactive videoconferencing technology company.

This honor comes at a time when the Museum's educational programming is
experiencing an unprecedented growth in attendance, awards from respected
institutions and increased interest from media outlets across the country
and around the world.

"The Rock Hall is an established music hub, but we have a long-term
vision to use technology to provide our unique music based education
programs to classrooms around the world," said Terry Stewart, president and
CEO of the Rock and Roll Hall of Fame and Museum. "We are thrilled to
receive this exceptional acknowledgement of our work from teachers across
the country. Music is an art form that merits serious study and speaks to
students in a powerful way. It has the ability to deepen engagement with
core subjects including language arts, history, social studies and
technology."

The Rock and Roll Hall of Fame is at the forefront of bringing popular
culture into the classroom and utilizing it to shed light on the music that
changed the world. The Museum's state-of-the-art interactive
videoconferencing technology allows it to offer incredible educational
experiences, teaching children and young adults the ways in which music has
played a part in some of the most important social, cultural and political
issues in modern history.

Using a high-tech, fully interactive videoconferencing system, the
Museum's On the Road distance learning program has reached more than 10,000
students and teachers in more than 28 states, Mexico, Canada, England and
Australia. Last year, the Museum won an Honorable Mention in the Best
Content Provider category and in 2005, it won an award for Best New Content
Provider.

"The Rock Hall's distance learning program touches upon key areas of
interest to our foundation," Richard J. Clark, executive vice president of
the John P. Murphy Foundation. "It's a groundbreaking program that has
respected educators around the country buzzing. Music and technology are
integral parts of the current generation's daily life and using them to
encourage renewed interest in core subjects is remarkable."

On the Road makes use of the Rock and Roll Hall of Fame and Museum's
extensive educational resources in order to increase students' knowledge of
the history, the people, and the sounds of popular music. These programs
promote interdisciplinary study and creative, analytical thinking - all
without leaving the classroom. The classes are developed and conducted by
the Museum's education department and include exclusive interview clips
with key figures in the history of popular music, behind-the-scenes
commentary with Museum curators, audio and video clips of Rock and Roll
Hall of Fame Inductees, and more. On the Road classes, as well as pre- and
post-connection materials, meet Ohio and National education standards in
disciplines such as music, language arts, social studies, and technology.



Class offerings include:

* From Ambassador to the Orchestra: The Arranger in Rock and Roll
* Great Moments in Rock and Roll: Popular Music Through the Decades
* Hip-Hop Technology: From Turntables to Computers
* Rock and Roll Reactions: Records, Radios and the Birth of Teenage
Culture in 1950s America
* Ball of Confusion: Rock Music and Social Change in the 60s and 70s

For more details about the Rock Hall's educational programs, visit
http://www.rockhall.com/student.

About the Rock and Roll Hall of Fame and Museum

The Rock and Roll Hall of Fame and Museum is the nonprofit organization
that exists to educate visitors, fans and scholars from around the world
about the history and continuing significance of rock and roll music. It
carries out this mission both through its operation of a world-class museum
that collects, preserves, exhibits and interprets this art form and through
its library and archives as well as its educational programs.

The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On
Wednesdays, the Museum is open until 9 p.m. Museum admission is $22 for
adults, $17 for seniors (65+), $13 for youth (9-12), $18 for adult
residents of Greater Cleveland. Children under 8 and Museum members are
free. The Museum is generously funded by Cuyahoga County residents through
Cuyahoga Arts and Culture. When you become a member of the Rock and Roll
Hall of Fame and Museum, the world of rock and roll becomes yours to
explore. Call 216.515.1939 for information on becoming a member. For
general inquiries, please call 216.781.ROCK or visit http://www.rockhall.com.




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